Video Blogging

As a big fan of Jon Olsson, one of the world’s most coveted freestyle skiers, I decided that for our required external blog that I had to link it to his video blog. Video blogging has become a very popular concept since the vast expansion of social media in the last couple of years and it provides an opportunity for individuals and companies to get their voice heard.

I think its particular blog is highly appropriate to marketing. The flow of sponsors combined with the advertising seen on his helmet (Red Bull) amongst a whole host of other companies, including Head, Carnegie, Yniq, J.Lindeberg and the list goes on. Although not quite as corporate as European hockey teams. Shout out to my boy Wyatt Hamilton on that one.

Anyways, on to the corporate blogging part. I feel that this part of social media offers some of the greatest scope for large brands because you can create an online presence that people can associate themselves with. Whether this be through comments on the blog or even replies to the original blog post it would be a great way for consumers to get the inside scoop on the products that they know and love.

For example, the unofficial Nike blog provides the latest information on limited edition shoes that the company is designing. But if Nike itself were to start a blog and provide information, I feel that it would offer more to the consumer and perhaps persuade them to buy Nike shoes, over Reebok, Adidas and other sports brands.