Advertising
A misconception I have before taking this Comm 296 class, was that I thought marketing was all about how you advertised and branded your product. How wrong could I have been! However, as recently discussed in lecture, advertising plays a large role in how we view certain products.
Here are a collection of interesting items and their advertising campaigns that I have particularly enjoyed:
As we see, the advert above was placed as a national campaign across Ireland to get people to drink Guinness whilst watching Irish rugby (as if they needed anymore convincing!!)
Broadcast
Sticking with the theme of beer commercials, here is one of my favs.
Point of Purchase
This is an easy way for stores to bump their revenues as they capitalize on the consumers who are waiting in the line. Almost every grocery store I know does this. In my native land of England, this form of advertising is banned (well at least unhealthy items such as chocolate and chips)
Product Placement
There are countless examples of convenient product placements, pretty much every modern movie has a couple. The most prominent one that I could think of is Coca-Cola’s placement on American Idol. It is reported that they paid in excess of $26m for this deal!
Outdoor
Although not overly common, outdoor advertising can be a good way to attract people to your product, in the example show we see Nike advertising its latest soccer ball.
