Dove is a company which produces soaps,lotions, and numerous other products, but it has become even better well-known for it’s campaign for self-esteem and ‘real beauty’. Although this campaign is meant to help women and girls feel better about themselves, which truly is an inspirational idea, it is not always received as such by the public. As stated in a Business Insider article, a few of Dove’s more recent efforts to spread their message of bettering our opinions of ourselves have been viewed in a negative way. It is hard to believe the legitimacy of Dove’s motives when the company that owns Dove, UniLever, also owns Axe, a brand which is famous for it’s objectification of women in ads. This irony and apparent hypocrisy makes Dove’s campaign for Real Beauty appear fake and like it is just for the benefit of their brand name. Although it seems as though Dove’s campaign is ultimately for the better of society, it also appears to be a way to make Dove better known as a philanthropic company, improving their brand name and the popularity of the company as a whole.
Sources:
http://www.businessinsider.com/why-people-hate-doves-real-beauty-ad-2013-4
