
Paul Cubbon
BA [Honours] (Oxford), MBA (SFU)
Lecturer, Entrepreneurship, Sustainability and Innovation Group

Over the past two decades, Instructor Paul Cubbon has made significant contributions to UBC Sauder through his leadership in applied learning and venture commercialization. He served as Assistant Dean, Innovation for several years, during which he helped shape impactful initiatives across campus. Paul also launched and led Creative Destruction Lab Vancouver from its founding in 2016 through 2022, guiding science-based start-ups toward scalable impact.
As a decorated educator, he has received UBC’s Graduate Teaching Award, the Talking Stick Award for pedagogical innovation, the Killam Undergraduate Teaching Award, and in 2020 was named a 3M Canada National Teaching Fellow for excellence and leadership in higher education pedagogy.
Paul currently teaches in the Entrepreneurship, Sustainability and Innovation Group at Sauder, where he designs experiential entrepreneurship and innovation courses and bridges science research with business education throughout UBC’s ecosystem. His breadth of experience makes him a natural fit to lead the Global Network of Advanced Management (GNAM) program.
Now a fully remote program, GNAM has become a global learning opportunity that gathers students from across time zones. This collaboration between 32 graduate schools translates in-person teaching principals to an online setting without sacrificing student engagement.
Learning Services caught up with Paul to talk about the tips & tricks he used to make the GNAM program so successful!
Student Testimonial:
“I was pleasantly surprised to learn that this was the first time the course was held entirely online. It felt as real as being in an actual classroom!
[Paul’s] “learning by doing” approach has been a game-changer, encouraging us to dive deep into the material and understand the nuances of crafting genuine, evidence-based business plans (rather than those GPT-generated) through hands-on activities like customer interviews.
Without exaggerating, this course has been one of the most enriching educational experiences I’ve ever had, thanks to the exceptional organization and management of every class, group work, and discussion. Entrepreneurship now looks less intimidating to me.” – May 2024