Generation Y, or Millennials, are an overpowering number of 76 million members who will be entering the workforce.
Generation Y is characterized by their strong reliance on technology.
According to Financial Post, Gen-Y is a group raised “by parents who often acted more like friends and mentors”. As a result , current Generation X workers are finding it hard to relate and communicate to the new workforce of Generation Ys.
Old assumptions about values in the workplace differ among generations, and it is no surprise that Gen-Y individuals look at work in an alternative perspective. Gen-Y particularly value technology, personal interest, and work-life balance.
However, its not to say that Gen-Y workers are lacking in capability. In fact, they are quite knowledgeable and one of the biggest challenges is to get them in the door. According to Time Magazine, these workers are extremely high in demand.
Harriet Ho’s Blog notably shows how businesses are changing their strategies. She explains that Queen’s has used a social media marketing strategy in order to play into the changing preferences influenced by Gen-Y.
The times are different, and organizations need to adapt to the new change in order to fully utilize the upcoming workforce of 76 million.