Monthly Archives: November 2011

Sarah’s blog brings up a good point using the Coke example that a company’s corporate responsibility can be a very powerful tool. However, by using marketing along with the initiative can raise questions about whether the company is doing it for the … Continue reading →

In her post, Harriet Ho mentions a good point that the main problem behind the Occupy Wall Street movement is the “lack of substantial evidence”. Furthermore, she states that protesters are thriving on any information, whehter misleanding or falsified, that … Continue reading →

According to quickmba.com, the definition of entrepreneriship has a strong emphasis on innovation. Zynga is not a company that lacks this aspect. Through providing games online through large social mediums such as Facebook, Zynga offers people a new way to … Continue reading →

Rick Goossen’s Blog on www.makegood.com  brings up an interesting outlook on corporate social responsibility. Through an interview with Costco’s CFO Richard Galanti, Gosseen touches upon how corporate social responsibility can lead to a sustainable competitive advantage. What I found extremely … Continue reading →