Category Archives: Uncategorized

Sarah’s blog brings up a good point using the Coke example that a company’s corporate responsibility can be a very powerful tool. However, by using marketing along with the initiative can raise questions about whether the company is doing it for the … Continue reading →

In her post, Harriet Ho mentions a good point that the main problem behind the Occupy Wall Street movement is the “lack of substantial evidence”. Furthermore, she states that protesters are thriving on any information, whehter misleanding or falsified, that … Continue reading →

According to quickmba.com, the definition of entrepreneriship has a strong emphasis on innovation. Zynga is not a company that lacks this aspect. Through providing games online through large social mediums such as Facebook, Zynga offers people a new way to … Continue reading →

Rick Goossen’s Blog on www.makegood.com  brings up an interesting outlook on corporate social responsibility. Through an interview with Costco’s CFO Richard Galanti, Gosseen touches upon how corporate social responsibility can lead to a sustainable competitive advantage. What I found extremely … Continue reading →

The direct business model has always been a key feature in companies like Avon and Dell where the main source of distribution is – whether it be through sales representatives or online – directly to the consumer. According to Boomberg … Continue reading →

Sketchers’s Shape-Up shoes are said to aid in weight-loss and exercise, but the focus on the shoes have changed. According to ABC News and Kansas InjuryBoard,  an Ohio lawsuit blames the shoes for serious hip fractures. Holly Ward, age 38, … Continue reading →

According to Businessweek and Tech Inc, Netflix’s recent decision to raise prices have resulted in customer backlash. Instead of having a $9.99 bundle for unlimited streaming and DVD-by mail service, Netflix executives decided to split the service and force customers … Continue reading →

Article : The Globe and Mail New iPhone fails to wow investors, fans On October 4, 2011 Apple revealed the long awaited  new iPhone. However, instead of living up hype, Apple disappointed fans who were waiting to be blown away … Continue reading →

Generation Y, or Millennials, are an overpowering number of 76 million members who will be entering the workforce. According to Financial Post, Gen-Y is a group raised “by parents who often acted more like friends and mentors”. As a result … Continue reading →