According to quickmba.com, the definition of entrepreneriship has a strong emphasis on innovation. Zynga is not a company that lacks this aspect. Through providing games online through large social mediums such as Facebook, Zynga offers people a new way to interact. Largely known titles include; Farmville, Mafia Wars, and CityVille.
Not only is the idea of social interactions through casual games an idea of innovation, but the new market they approached was ingenious. Not only did Zynga see the new market for social interactions, it tied that unmet need with easy-to-learn casual games and created numerous addicting titles.
Zynga, using Facebook as their source of distribution
According to Techonologyreview.com the strategy of the company is also organizied in a different way. Instead of charging people to play, limiting the traffic on its games, Zynga makes money by charging users for virtual goods.
By building their business inside already established platforms like Facebook, Zynga ensures large amounts of traffic and distributes their product in a way not seen before. Sure, they took a risk for the venture, but though innovative products and customer satisfaction, Zynga took the market by a storm and even attracted large investors like Google and Digital Sky Technologies.