After Microsoft purchased Skype for $8.5 billion in 2011, it only makes sense to shut down Microsoft’s Windows Live Messenger (WLM). It was a smart move, because this move allows Microsoft to gain more market power in the competitive social arena. Its tactic of shutting down WLM globally except for China, is even smarter because now their operating costs for the program can be converted to Skype, which is growing very popular.
Microsoft leaning towards Skype and saying bye to Messenger.
Microsoft is allowing all WLM users to transfer their contacts to Skype until the first quarter of 2013. Converting users to Skype could be profitable for Microsoft as it opens up more customers to buy services such as land line calls. Microsoft also incorporated Skype with Facebook which has over a billion users, of some that will probably end up opening new Skype accounts. Customer flow can also be linked through Samsung from its latest product, Samsung Smart TV, which offers Skype on its HD TV right in the living room. Off course Skype is also available in phones, iPods, and tablets. In fact, Skype is also introduced for Windows 8. An additional feature that allows access to Hotmail through Skype would be convenient for users; otherwise there is always rivals Google and its Google Talk.
Reference: Facebook Has A Billion Users and a Revenue Question
Message over: Microsoft dumps its chat service and tells 100m users to switch to Skype
0 responses so far ↓
There are no comments yet...Kick things off by filling out the form below.
Leave a Comment