Shasin Hamal's Blog

In the blog post, “McDonald India’s “High-End” problems,” by Hardev Sidhu, he highlights McDonald’s change of plans to expand their menu into expensive food items in India.  My interest sparked in this topic having been a fan of McDonald’s myself since a young child.  McDonald’s is going to add foods in their menu that are not assembled before hand.  I agree to a certain extent of Hardev disagreeing with McDonald’s new approach to dealing business.  McDonald’s could lose the upper hand from its point of difference of having service much faster than competitors like KFC, Pizza Hut.

McDonald’s in India

But I’m sure McDonald’s will not change the whole business model of being quick on the go, cheap and tasty meals.  Even though it may not be an entirely ‘fast food’ menu, the management team should have a plan to deliver food quickly as usual. Higher income customers could be new addition from their fresh products in addition to their current customers if their cheaper foods are still available.  Introducing foods that are made after orders are given could be even beneficial to the company because many people approach this as a fresh meal.  After all, fresh meals are healthier and staying healthy is becoming the new trend and many people’s concerns. This new plan could actually lead to a win-win situation for the customers and the company.

Reference: Has McDonald’s bitten off more than it can chew?