Snapchat is a rapidly growing social media messaging business – a rapidly growing business that turned down Mark Zuckerberg’s $3 billion dollar offer this week. This decline has left many wondering, is Snapchat really worth more than $3 billion? The company CEO’s clearly think so, but how much is the newly emerged company expecting? In relation to
blog post, I agree that many have disregarding the company’s simple intent: connecting the world to real life “kodak” moments in a quick snap. Snapchat, run by two men in their twenties, understands what young people in the industry like and want, a very hard phenomenon to grasp. However, for a company that has yet to make any money, a company with $0 in revenue, it is questionable as to why they shut down such a high offer from a high power in the social networking world. Perhaps they believe they can squeeze Zuckerberg enough to get a higher offer from him, or from other competitors in the market. It is evident to many that Facebook is in dire need of some help regarding its youth usage rates. After all, Snapchat provides teens with an out that allows them to utilize social media without leaving a digital trail left by those interactions, as Facebook does not.