Facebook Tracking Your Movements

Facebook, will now be able to track its users mouse movements as they scroll, click and hover on any part of the website.  My fellow student, Alexander Qu, mentioned how crucial this data could be to advertisers and sellers, as Facebook can benefit greatly from tracking mouse activity. However, what about those who are worried about leaving a digital footprint, or having their data privacy exposed? If people were forced to give this type of information away, there would be a large decrease in Facebook users. Yet since the social media company and its products are free, many users will continue to go about their ways, unaware what their “clicks” or “movements” mean to the company. Information is money, money is power. With this data, Facebook is hoping to be on top of the social media scene as it once was many years ago. Furthermore, it is not only Facebook who is looking at its users data trends! Big-time IT companies like Google and Microsoft are leaning down the same path. It wont be long before these companies will be able to track things like your body movements, tracking your eye movements and facial expressions to increase its informational data on its users.

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