Aeroplan gives its users airmiles – loyalty points which can be used as money to buy things such as your groceries, to a all exclusive trip for four to Mexico. The company has recently introduced a new type of rewards category: saving up for tuition. As well all know, tuition is expensive. University rates are rising, and for those not from the country, tuition costs can sometimes be triple the regular amount. This is a definite good move for the company. No one has touched on this field yet; they are the first to enter this sector. Although the company has just begun this process and has only attained a few schools who are willing to participate, there is no doubt that the idea will expand in the future. I believe this is a great plan. Many students can not afford post secondary schooling on their own, and are forced to take out student loans and work while in school. Hopefully with this new loyalty program, students will be able to focus on their education instead of worrying about paying off their loans.