Shengyuan Fang's Blog

In his article “the secret you competitor do not want me to tell you”, he give a suggestion that haw a company to keep their competitive advantage in the long run. The answer of the “secret” is to improve yourself all the time, no matter how successful you are now. I agree with him. Today, […]

          In Natalie’s blog, Natalie talks about one of the most popular over ear headphone- Beats. Natalie lists some reasons that why Beat are such successful. The design is really important; however, the promotion is really contributed to its success.                Actually, the company is not that famous at making headphone compare with its current […]

              Zhanglu talks about the influences of the earthquake to the supply chain in Japan. Due to the shock of the Japan’s economy, many companies consider to change their strategy. It brings me some idea that. Through there are lots companies have a shortage in their supply chain so that they have to consider to […]

My favorite is to talk to my friend because conversions are greatest way to increase the friendship between, but also I can learn lots of knowledge and experiences from them. One of them is working in company’s marketing department that located downtown.           The greatest thing is to talk about their working experiences with them. […]

                       Recently, Ipad 2 was introduced that to continue to attract new and old customers to purchase. The success of ipad is not a big supersize because of the product of Apple which has a strong brand image. The competitor in the market has seen the ipad have its own customer segment, and it is […]

                     The widespread use of Facebook created a greatly unique platform for advertising, I believe there are some companies that are really want spent money this. Most of people in the young generation (not only them) own their home pages on the Facebook. Those people may not watch TV, read newspaper, or listen to radio […]

          Nowadays, due to widespread use of smart phone the market share for Cell Phone Company has been changed dramatically; the most popular smart phones in North America are Iphone and Blackberry. Even though in the worldwide Nokia has the greatest market share, it seems that there is a less contribution from North America.         However, […]

    Today, Starbucks is the most successful and famous coffee store in China. An increasing high number of people like to have a cup of coffee at the beginning of a day.  The social trend and the amazing number of population illustrate a profitable target market. The widespread communication between different cultures has been […]

      The last in class activity was about designing a research; however, there was an observation that I noticed form the search, which was that it seems that the Safeway is the best brand to choose for customers in my research. For me, I think the second sample is the best choose to purchase. There […]

           Last October GAP entered Chinese market. The success of the company has been shown in the past four decades. However, will it be successful in this market as it does in others?  Why GAP chose to enter into Chinese market at that time? First, the most of GAP’s products are made in China. GAP […]