The new google car prototype
So I wish to talk about this exciting new advance in technology.
But it’s not just the science that is amazing, it’s the business opportunity that Google has presented themselves with. They have invested tons of money into this project, and while there may be other autonomous cars around, Google’s different ‘personalities’ and just sheer marketing power gives them a huge advantage.
What they should do is start getting car sponsorships. No doubt car makers like Lexus or BMW would love to jump on their bandwagon. The idea is worth an almost infinite amount of money, and Google being Google, they could sell it at any price. It’s certainly worth more than the billions of dollars they’ve already poured in, and I do believe, that it is without a doubt going to be a contributor to the future. Cars already parallel park by themselves, and with the amount of deaths caused by vehicles as they are now, this idea is close to priceless,but Google would be a fool not to continue to invest in it, and find partnerships with car companies.
Google should move now, however, so they gain the first movers advantage.
From: http://www.nytimes.com/2010/10/10/science/10google.html?src=me&ref=general
