WeChat is a mobile application which enables users to send messages, pictures, voice notes to each other. The application which runs on Android, BlackBerry, iOS, Symbian and Windows Phone operating systems. It is pretty much a app that incorporate all the feature that Facebook, Instagram and Whatsaap has to offer.
WeChat is the private social network where you hang out with real friends, who are found in your mobile phone address book and share personal moments with them,
Something to keep in mind is that while it is easy to pigeonhole WeChat as the next big social media app, it is in fact, much more than just ‘social’. WeChat is changing the way millions of consumers use voice, text, email and how they find information. It can very easily link to Tencent’s massive Internet properties like weibo, Qzone, Pengyou, and QQ.
As a mobile app, its ability to provide Online to Offline functionalities is not being lost on retailers which can now enable them to join a loyalty club with simple scan of a QR code and eventually make payment right from Tencent’s payment system.
Are the credit card companies paying attention?
WeChat is certainly the new social media powerhouse on the block.
But what is really exciting is that WeChat’s the potential to change not only how consumers communicate and socialize, but ultimately how they do business with the companies.