Several days ago, I asked my friend to suggest us a restaurant where we never been before, and after a short discussion we started to search places online. I happened to be on Facebook so I just typed spaghetti in the searching area in Facebook. Surprisingly I found this great spaghetti place and what really let my friend and I made the final decision to have a try at this new place was because I saw this place has scored 4 out of a 5 star rating. Then I realized that I’ve never notice that Facebook at this 5 star rating system on business page from laptops before, so I decided to do some research about it.
It turned out that Facebook has recently rolls out this 5 star rating, however it’s still at a testing stage.
The stars are hard to miss, located right beneath your cover photo and business name. Their visibility could easily cause people to quickly judge your brand or business before scrolling through your timeline to see all of your great fan engagement. Also, it allows consumers to quickly review your brand by just give a simple rating. Rater’s review can also be share with the public or certain network social based on raters options which makes this rating more influential by taking the advantage of every reviewer’s social circles.
For businesses, a prominent rating system means that it’s not enough to just be present on Facebook — much more emphasis will be placed on customer service and brand interaction. If your brand is favoured and you have incredible reviews from happy fans – this will make you stand out from your competition. Businesses could start competing for star reviews instead of Likes – which means you should start rethinking your social media & reputation management strategy. After all, people love to hit the reviews sites and share their experience. If you have happy fans leaving good reviews, this could help you increase leads.
This change on Facebook once again indicates the importance of energizing consumer to let them evangelize your brand by giving good reviews.
Sources:
https://www.facebook.com/spaghetei
A Like Is Not Enough: Facebook Tests Star Ratings Displayed On Pages
http://www.telegraph.co.uk/technology/facebook/10435114/Facebook-tests-star-rating-system-for-Pages.html