In Reality TV casting

You turn on CBC, the reporter points to the map saying “beautiful day on the coast, 26 degrees. We see the high pressure area over here but later in the week, perhaps some showers…” We get a fair share of science from the news, including weather reporting. I was intrigued to see Ms. Claire Martin, meteorologist on CBC News, visit Vancouver last week to share what it means to be the voice for our information. On a local level, the daily forecast affects our everyday plans, and on a global
level, our understanding of weather can shape how we contribute to the discussion on climate change.

Coming from a purely science background, Claire captured me right away with her jolly voice and clear speech. Not missing a chance to include humor, she guided us though the key components of how to communicate what she calls “sexy, scintillating and straight forward science.” Continue reading

January 30, 2014Permalink Leave a comment