After having read Huiyin’s blog post regarding the development of credit card that has the ability to hold both debit and credit cards, I was intrigued by Coin’s proposal. Huiyin focused on how Coin’s company would get a market share in the preexisting market that is primarily controlled by Visa, MasterCard, and ATM machines; however, I believe that the evident point of differentiation that Coin’s posses (being that the card is “all-in-one”) separates itself from its competitors, almost making a market of its own. Coin’s has used innovation and people’s natural tendency to favor convenience as a value proposition that the existing business do not posses. This added value of using an entirely new material in order to increase card capacity is something Coin’s can apply to all payment methods that consumer’s use, not only credit and debt cards; for example, Coin’s could expand their consumer segment by allowing customers to put store credit onto the cards. Coin’s biggest concern should be on developing an immediate method of deactivating the card, and making it hack-proof incase it were to be misplaced or stolen. If the company can promise their potential consumer’s card safety, then Coin has a very promising business idea.
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