Monthly Archives for September 2010

iPhone 4G: Good Brand Reputation Leads to Overpricing?

What is the secret to Apple’s strong brand and customer loyalty?

References made in post to: Continue reading

27. September 2010 by Valerie Song
Categories: Product Positioning & Branding, Technology | 3 comments

Business Ethics: Nestle Milk Misleading with Melamine?

As a food giant, we associate the “Nestle” brand with trust, cheer and friendliness. After the melamine incident in China, questions have arisen to whether or not Nestle is abusing its good brand name by deceiving the general public. Continue reading

16. September 2010 by Valerie Song
Categories: Business Ethics | 2 comments

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