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Insight Product Positioning & Branding Technology

Progression of Social Media

“People don’t change behavior or positions based on what they know. They change based on what they feel.” — Oprah Winfrey.

After an engaging lesson about social media in class, and especially watching the captivating introduction video on Social Media Revolution, I became very curious about the actual standings for the most visited social media websites.

Top 10 Social-Networking Websites & Forums for January 2009

I soon came across a website with charts illustrating the market shares of visits to social media websites for every month of the year since early 2008. I found the progression of Facebook very intriguing. Here are a few of the charts below:

Top 10 Social Networking Websites & Forums - April 2009

Top 10 Social Networking Websites & Forums - August 2009

Top 10 Social Networking Websites & Forums - August 2010

It is amazing how a fad necessity can be adapted so quickly across one nation. In early 2009, MySpace had surpassed Facebook in market shares by a long shot. However, Facebook and Youtube caught up rapidly within a mere year. As of last year, Facebook had announced that it had reached more than 250 million users, 20% of which were acquired within the last three months of the count.

So what are the effects of social media on companies? In essence, it has become harder and slower for companies to react to community activity and negative publicity.

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Product Positioning & Branding Technology

iPhone 4G: Good Brand Reputation Leads to Overpricing?

Apple products are “all the rage” amongst young and old: high school students keep iPod Nano’s or Touch’s in their pocket to deter boredom; university students have either iPad’s to read eBooks or a Macbook Pro’s to take notes on (sometimes even both); adults collect every generation of the iPhone.

"The Family"

Without a doubt, iPhones are fast, convenient, and aesthetically appealing. However, for equivalent pricing or less and the same or better specs, there are many alternative smartphones that are less popular merely because they lack Apple’s brand reputation (related video recently receiving more than 8.8 million hits). Such are the Samsung Epic 4G and HTC Evo 4G.

"The Epic Evo"These devices both support the fast Sprint network and customizable Android operating system. Both phones have a wider screen than the iPhone and better resolution cameras/VGA’s.

The Samsung Epic offers an AMOLED screen equivalent to iPhone’s retina display; plus, it sports a 1500mAH battery which allows for a longer battery life. Furthermore, the Epic provides a slide-out QWERTY keyboard. Also, a new input method for Android smartphones is Swype, which set the Guinness World Record for fastest texting ever.

Click to enlarge.
A very cool photo of Steve Jobbs made using Apple Products.

So what’s the difference?

Essentially, good marketing. Apple establishes a strong emotional connection with its advertisements, contributing to user loyalty.

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