Doritos has always been known for funny commercials and new flavours. Their recent marketing campaign has been the production of 2 flavours labelled A and B. Flavour A is Onion Rings N’ Ketchup and is put in a simple white chip bag while flavour B is Buffalo Wings N’ Ranch packaged in a simple black chip bag. The idea of this campaign, which can be seen in this video, is to destroy the weaker flavour. Doritos is using a contest to see who can write the best ending to the story which would depict one of the flavours being destroyed and one of the flavours being victorious. The prizes for the winner are awesome! They will shoot the end of the story, pay the winner $25,000 and 1% of future sales. To dramatise the contest, Doritos states that once one flavour has won, the losing flavour will be swept off all shelves forever.
So I decided for fun to taste each flavour and write my version to the end of the story (trying to follow the blogging formula of “doing”)
‘The 2 Doritos creators go back into their offices and start working away to destroy the other flavour. The maker of the Buffalo Wings N’ Ranch leaves to go home to his beautiful wife Helga, but realizes he forgot to bring her a bag of chips. Knowing how upset Helga gets without her Buffalo Wings N’ Ranch chips, he quickly gallivants back to his office only to find the creator of Onion Rings N’ Ketchup shoving his face full of the Buffalo Wings N’ Ranch chips! He whips out his phone, takes a picture of the event and immediately tweets the image to the mean witch lady making the call. Instantaneously, chip A, the Onion Rings N’ Ketchup is destroyed. ‘
You can vote online for the actual submissions here, but hurry because there is only 1 day left to vote!