Vicky's blog

Ever wondered when people are most likely to pay attention to your tweets? According to one study, tweet between 1-4 times/hour on Wednesdays and weekends at around noon or in the early evening.

But is it really that straight forward? No.

Number of tweets:

They recommend tweeting between 1-4 times per hour. Here’s the breakdown:

Interesting that they recommend a range of tweets/hour when 4 tweets/hour get almost no attention.

And did they measure tweets sent once every hour for 24 hours, or once per day? I image that if I received a tweet every hour from the same company (or friend), I’d ignore them after very few tweets. If I got one tweet per day, though, I might pay a little more attention. So should companies really tweet 1-4 times/hour, once/hour, or once/day?

Day of week

According to their study, there is a ~100% CTR on Wednesdays and weekends. Wow! Everyone clicks on Twitter links on Wednesdays and weekends? How did they measure this?

Time of day

They also recommend tweeting at 5pm to maximize retweets. The maximum retweet rate was a whopping 6%. You better have a lot of followers if you want those retweets to add up and be effective.

They also say the best time of day to tweet is either at noon or 6pm as these are the times when CTR spikes at 60%. What they don’t address is if better content might result in a higher CTR or in more retweets.

Key Takeaway

Without knowing how they conducted their study, this information is at best interesting, at worst a case of how to manipulate statistics to tell a great story.

Want to read it yourself?

The Science of Social Timing Part 1: Social Networks

http://blog.kissmetrics.com/science-of-social-timing-1/