One of my favourite task is to promote WAAP on social media. Wil said MOMA has a Weibo account and so should WAAP, I agreed. With the privilege of being a trilingual, I was really excited to open a Weibo account for WAAP! (Weibo is a Chinese microblogging website. It is one of the most popular social media sites in China, similar to Twitter in the US market) I took a brief info from WAAP website:

“Founded in 2013, Wil Aballe Art Projects, which shortens into the onomatopoeic word WAAP, exhibits local and international artists, notably the innovative younger generation of Vancouver art practitioners. The program is comprised of a series of interdisciplinary, concept-oriented and space-based exhibitions in a variety of media including sculpture, video, sound, painting, printmaking, photography and performance. Its editions program feature contributions by the brightest Canadian artists internationally and are coveted by collectors. The gallery operates somewhat nomadically, having shifted into 3 distinctly different locations (an open-concept apartment, a spare warehouse, and a unit in a historical building that dates back to gold-rush era Vancouver) since conception and hosting several “off-site projects” as the art demands.” 

And translated it into Chinese, posted in WAAP’s Weibo account. Which become the very first post. I repost it into my personal Weibo account and also my WeChat account (the most popular Chinese social media application software), with catchy caption. Unfortunately growing a new account takes lots of time and interaction with other users on the platform, it’s still not mature yet. We only have 480 views on the post, and not that many followers.

Wil gave me access to WAAP’s MailChimp, which is a marketing automation platform and an email marketing service. On MailChimp I created an email marketing campaign of the Art Toronto 2017 Preview. Wil will take a selection of art works from 11 artists to the art fair at Toronto. My job was to choose one work I like from each artists and made a teaser/ trailer about what is going to be on the show. It was the highlight of this online marketing experience. Basically it was like creating an ad to our email subscribers. With the use of MailChimp, designing and positioning images are much easier. It eliminates coding.

<Images on email>