Hi, everyone. My name is Yue Wang and I am an international student from China. This is my third year in UBC and my option is Transportation and Logistics.I take marketing because it is my required course.

Before taking this course, I thought marketing was just a strategy which was come up with by for-profit companies to increase their benefits, that is, gain more money! Because in the past as a customer, I had a lot experience with sales persons. I always felt that they tried to push me to buy their products or to be involved in their services and did not even think what I really need. I even received calls(which were annoyed) or emails everyday for sale promotion and I often ignored them because of bad impression.

However, I changed my mind when I had this course! Marketing is an important part in business and is more than just selling and advertising It really creates values for customers and not just captures values from customers. Its primary goal is to satisfy customers’ needs and wants. Marketing is also a media for customers to know more new products and services and to find what is really suitable for them. For now, as a customer, I will pay more attention to “what I received” and get value from them! Also, as a business student, I need to learn how to benefit both of buyers and sellers. Therefore, studying marketing is a good tool to achieve this goal and also it is very interesting!