We are faced with making decisions everyday, some of them life changing, while some that are not so grand. However, regardless of the scale of these decisions, we believe that we are consciously making them by ourselves. Is this really true?
In Econ class we were talking about decision-making, while our professor showed us a ted talk about an interesting topic regarding decisions and whether we actually make our own, it made me think about the influence of marketing in our decision to buy products.
Recently I went on some online shopping sites to look at clothes and found some particular items that I really liked, but never gotten around to purchase. Of course I didn’t think about it any more. But what surprised me later was that when I was browsing on other websites, the same products that I was intending to buy showed up as an Ad. Although it didn’t bother me that the Ads where there, it definitely is encouraging me to go and buy the products that I wanted. In fact it worked, I clicked on the sites and caved in.
I think this ties back to the decision making that I was talking about, although we are the ones who decide whether or not we should purchase these items, we are bombarded with influences and constant thoughts of these products that we are made into thinking that we absolutely need them. So on the outside, we are paying money for products we love and need, but the question is do we really like them? Do we really need them?
Has anyone else had experience like that?
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