***Early Bird***

I just read a blog criticizing the the pricing strategy that Motorola used on a new product, Xoom, which is positioned as an ipad competitor. (Motorola Will Not Xoom past Apple and iPad  http://markrburton.wordpress.com/2011/02/14/motorola-will-not-xoom-past-apple-and-ipad/). Motorola set the price for Xoom at a point of around $800,which was exactly around the same price the Apple used for […]

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Today I read a blog from my classmate William Wajaya which describing a commercial show of Adidas and through which a brand concept was delivered https://blogs.ubc.ca/williamwijaya/2011/10/10/adidas-impossible-is-nothing/. Personally, I am not sport-type person and barely know anything about sports brand. However, the message at the end this commercial show, “impossible is nothing”, is quite well-know around the world […]

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