Marketing Ethics
Posted in Uncategorized on Jan 19th, 2013 1 Comment »
An interesting article from Marketing Week addressed several ethical issues in the marketing industry in 2012. These include: sexism in marketing, gender marketing, tax avoidance, badly behaved celebrity ambassadors and social gambling. Companies such as Supermarket Asda, Morrisons and Barclaycard were surprisingly accused of sexism in their campaigns. Supermarket Asda’s advertisement of focusing on mother’s […]