Wendy‘s Blog

An interesting blog post, “Playing Chicken with your Customers” by Shelley McQuade, described two scenarios that reflected the importance of understanding consumer behaviours. In the first scenario, two customers have an item in hand ready to purchase and trying to find an additional item. After wandering through many aisles, they still could not find the […]

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This morning, an article called “The best ads of 2012 (picked by those in the know)” caught my eyes. After I watched all 8 of the presented videos, I would like to share one of them, which I found to be very creative and interesting, and discuss how this ad affects my attitudes in 3 […]

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