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Archive for October, 2011

Just as we discussed last week during class, businesses are now focusing more on “creating a social dimension to their value proposition” and their social responsibilities. Therefore, more and more eco-products start to dominate the market. The Nissan LEAF is a zero-emission, all-electric vehicle newly developed by Nissan. According to Kevin Mio’s article, his two-day test […]

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QR Codes in Marketing

With more and more people using smart phones, QR codes (Quick Response Codes) became a new opportunity for businesses to build their brand. These codes are similar to UPC codes but have a much stronger function. Customers simply need to download a free QR codes reader onto their smart-phone and they can instantly receive more […]

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According to Linda’s article, Denmark decided to put a tax on products with more than 2.3% saturated fat. This decision was meant to alert customers on buying fatty products and motivates customers to make healthier choices. Nowadays, fatty food is very common at home or restaurants. However, milk, which is also one product that would […]

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Delta Cable will become the first to provide 3D capability for its video customers. When Delta Cable first enter the market, it broad casted movies and live sports 3D programming. In late last year, they confirmed that the company’s system is prepared to provide 3D movies and TV programs: “As our customers have been investing […]

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iPhone 4S SWOT Analysis Although the dream for iPhone 5 had shattered, iPhone 4S entered the market with significant changes and improvements over the previous generation. The pre-ordered for iPhone 4S 64GB version had reached a price of $20 000 HKD. Some advantages for iPhone 4S are: Voice-activated personal assistant Image stabilization Improved lens Improved […]

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Increasing Gas Tax to Pay for Transit The Evergreen Line and other transit projects in Surrey and Langley was introduced to public to provide more convenient transit services. However, seven Metro Vancouver mayors will vote for a two-cents-a-litre increase in gas tax to raise the budget for these projects. Although Burnaby, Richmond, North Vancouver and […]

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