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Archive for November, 2011

The Brazilian government blamed Chevron for the Frade Spill on November 8th, and suspended Chevron’s drilling rights on November 23rd until Chevron apologized and clarified the cause for the incident. In additional to apologies, Chevron has also been fined $28 million by Brazil’s environmental agency. Chevron took full charge to provide solutions for the spill. […]

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Mass Customization

After reading from Chloe Kim’s blog about mass customization, it gives me many insights on this new strategy of business. Referring to the original blog, there are two main points about customization: Multiple market within Reduce cost with flexibility The first point indicated a new way to view and understand customer behavior – as multiple […]

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Before starting her entrepreneurship, Vera Wang was a senior editor for Vogue for sixteen years and worked for Ralph Lauren for two years. In 1990, she opened her own design salon and started her own label in 1994.  Her trademark bridal gowns were worn by many well-known public figures and celebrities. Vera Wang later expanded […]

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