Wendy‘s Blog

All the advertisements we see today has been “retouched” by using Photoshop or some other tools, which is an open “secret” in all industries. But how will this phenomenon affect consumers? Is it ethical to present an “unrealistic” image to consumers? An article from Globe and Mail, written by Susan Krashinsky, tried to find out […]

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After reading a post from Melody Han’s blog, I would like to elaborate on it. The original blog post, written by Jeff Beer, looked at the difference between a consumer and a shopper based on several research results. Melody emphasized on how marketing research can help marketers advertise their products. I would like to go […]

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