Nissan aims to sell 1.5 million electric vehicles by 2016
Oct 30th, 2011 by WendyS
Just as we discussed last week during class, businesses are now focusing more on “creating a social dimension to their value proposition” and their social responsibilities. Therefore, more and more eco-products start to dominate the market.
The Nissan LEAF is a zero-emission, all-electric vehicle newly developed by Nissan. According to Kevin Mio’s article, his two-day test on the LEAF was extremely positive – “There really is no difference monitoring around town in a LEAF compared to a traditional gasoline-powered vehicle. Moreover, the range of LEAF can vary 210 km to 110 km according to driving conditions and habits. This will be enough for most Canadian consumers since the average Canadian commute is calculated to be 25 km.
“Nissan wants to be part of the solution toward a sustainable society – for the sake of the planet and as a significant competitive advantage and a strategic differentiators in the global manufacturing sector,” said Nissan President Carlos Ghosn. Nissan is taking a bold and positive step towards Corporate Social Responsibility. Other companies should also follow and take on their own roles to create a better future.