Resume

Alison Ma
Vancouver, BC, | alison.mhy@gmail.com

OBJECTIVE: An economist passionate about digital marketing and data analytics. Strong team player who is eager to learn.

EDUCATION:
Bachelor of International Economics, UBC Vancouver School of Economics, Canada
Expected Graduation: May 2021

  • BIE is an accelerated program that accepts less than 4% of applicants and has core courses in Economics, Finance and Math from the VSE and UBC Sauder School of Business

Key courses: Advanced Empirical Methods for International Economics, Market Research

WORK EXPERIENCE
Product Marketing Intern, HKTVmall, Hong Kong                                               June 2020 – Present

  • Boosted clickthrough rate and Customer Relationship Management (CRM) using Google Analytics and Salesforce
  • Achieved 40% higher revenue in supermarket products by outputting a booklet with the team

Office Associate, ADP Financial Ltd, Vancouver, Canada                                             Aug – Dec 2019

  • Increased 5% business by conducting market research analysis about financial products on Excel Spreadsheet
  • Enhanced operation by analyzing firm’s monthly transaction in detail

Resource Development Assistant Co-op Student, Alzheimer Society of B.C., Vancouver, Canada                                                                                                                                   Jan – May 2019

  • Achieved $1 Million donation target by running report on Luminate Online every week for fundraising data analysis
  • Expanded charity opportunities in four new regions in BC by negotiating prices and terms of use

Educator, Lululemon Athletica Operation, Vancouver, Canada                            Sep 2018 – Jan 2019

  • Escalated seasonal transaction by communicating effectively on three fast-paced channels: phones, emails & live chat
  • Resolved customer needs through oral and written communication by writing profile and suggesting solution

EXTRA-CURRICULAR ACTIVITIES:
Program Coordinator, UBC tandem Language Exchange Program, Vancouver, BC    Jan – Apr 2020

  • Solved participants pairing problems while protecting privacy information confidentiality
  • Facilitated weekly conversational exchanges between UBC community members with diverse linguistic backgrounds

Internal Department Director, UBC HKYOURS, Vancouver, BC                        Sep 2017 – Apr 2020

  • Managed executive team and liaised with sponsors to organize campus-wide events
  • Broke the record of 150 participants by making videos using Adobe Premiere Pro CC and promoted on Facebook

LANGUAGE/ SKILLS:
Language: Native in English, Cantonese and Mandarin
Technical Skills: Microsoft: (Word, Excel, PPT, Outlook), Statistical Analysis: (STATA, R Studio), Google Analytics, Tableau, Salesforce, WordPress

INTERESTS:
Playing piano, dancing and doing yoga, exploring food around.

REFERENCES:
Available upon request.