Not sure if anyone out there is reading this, but if you’re a male, how are those Bic pens treating you so far? Comfortable? Cushion-y? Just a perfect fit for your hand? If you’re a female, have you always thought that something didn’t seem quite right when you were writing? Well, there’s no need to fret now, ladies – Bic unleashed their new product line in late 2012: Bic For Her pens.

Given Ellen’s hilarious monologue, this new line by Bic has since gone viral, allowing them to garner free and shameless publicity. What’s more is that many of the Amazon reviews are amusingly mocking and ridiculing these ‘lady’ pens.

In a world where gender stereotypes are perpetuated among social media and even politics, this new line by Bic has only further intensified this matter. It’s not the fact that Bic intentionally created pink and purple pastel pens for every-day use, but the fact they specifically targeted women for these pens. What happens if a man wants to use the pink pastel pen? Or even more horrendous as a thought, what if a female wants to use a green pen?