Not sure if anyone out there is reading this, but if you’re a male, how are those Bic pens treating you so far? Comfortable? Cushion-y? Just a perfect fit for your hand? If you’re a female, have you always thought that something didn’t seem quite right when you were writing? Well, there’s no need to fret now, ladies – Bic unleashed their new product line in late 2012: Bic For Her pens.
Given Ellen’s hilarious monologue, this new line by Bic has since gone viral, allowing them to garner free and shameless publicity. What’s more is that many of the Amazon reviews are amusingly mocking and ridiculing these ‘lady’ pens.
In a world where gender stereotypes are perpetuated among social media and even politics, this new line by Bic has only further intensified this matter. It’s not the fact that Bic intentionally created pink and purple pastel pens for every-day use, but the fact they specifically targeted women for these pens. What happens if a man wants to use the pink pastel pen? Or even more horrendous as a thought, what if a female wants to use a green pen?
Amanda- I am also an avid follower of Ellen (I presume you are too) and when she released this video I couldn’t help but notice the serious tone to her comedic efforts. We’ve been fortunate enough to grow up in a time and place where opportunities are equal for both sex, and seeing something like this is a little bit ridiculous. But in saying this and reviewing Ellen’s video, I point to a further area of mention- the effect of celebrity …mention. Surely, this is far from a celebrity endorsement but considering how a simple stationary item is now garnering attention that resulted from a purely comedic mention is incredible to witness. At the end of the day, it’s a purple/pink pen that a couple lumberjacks thought would be appropriate to develop. Maybe.
And to end my train of thought, I’m curious as to whether or not these pens are really more comfortable. It’s time for a field trip to Staples.