In response to Erin’s post, On the Edge of GoogleChrome, she blogs about how an internet user’s individualism can shape how the internet can be used. With Lady Gaga as GoogleChrome’s front spokesperson, the main question that comes to mind for me is if advertising with celebrities is that much more beneficial for the company?

Yes, Lady Gaga appeals to a wide young-adult demographic with her constant social media focus, but would this emphasis entice a follow-up to her fans to use GoogleChrome? It is, after all, a new platform – it’s not Polaroid or twitter, which can be handled easily on mobile phones – but rather a different type of browser, most often used on laptops or computers. Lady Gaga designed a Polaroid that was supposed to appeal to those with a personal flare, but it couldn’t have looked more common if it was made otherwise. So where does that thought come in when GoogleChrome promotes Lady Gaga as its main “inspiring figure that encourages individuality”?

Many technology companies have recently added celebrities to their face of the organization. Alicia Keys notoriously became Blackberry’s creative director with no avail towards BBRY’s new branding. Her tweets following the unveil of her new position at the company came from a desktop. Oprah Winfrey famously became the middle of a PR-image debacle when she endorsed the Microsoft Surface, a fellow Apple competitor, from – guess what – her Apple iPad.

With the amount of marketing power celebrities are given, there’s no wonder that tech companies are furiously arranging for these PR stints.