My attention was initially caught by this article’s title, which looked like a very innovative business. The mobile network company makes profit from users and donates part of the profit to charities; meanwhile, users also donate 10% of their bill to the charity.
Although now it is quite hard for this company to get numerous users in a short time, mainly because of its not very economical package. But I believe with the improvement of the package, there must be more and more consumers to be attracted by this double-win business, that not only meets consumer themselves’ needs, but also makes a difference to the society. As Keith Dyer said: while there was “nothing remarkable” about the packages on offer, the scheme itself may appeal to users’ philanthropic side, this is such a smart business that provides people both service and the opportunity to donate money during their “day-by-day lives”.
People would like to see more and more this type of business that is being created, and they are willing to spend their money on this business that is repaying back to the society at the same time.