Before I went to my first marketing class, I was sure that the four following months would only be about promotion. I was completely sure that marketing was only for creative souls with excellent social skills. It turned out that I was completely wrong because marketing is so much more than that! In this post, I will write about my what I learned about teams, myself, and marketing,  what skills I developed, what I would do differently next time, and what my top takeaways were.

The group assignments were a lot of fun and I can thank my group for that. the group was diverse in terms of culture, interests, ethnicity, and intended options for next year; in other words, we were totally different. First I thought that our differences could perhaps create problems, but it did not create any disagreements at all. Everyone in the group had amazingly creative ideas and they were all very passionate. We all treated each other with respect and that made the assignments easier to work on.

I personally learned how important it is to participate in class as well as outside class. Marketing is a kind of subject where participation is essential both for school and for work. I also learned how important it is to listen to others to get a wider perspective of what is really going on.

I learned a lot about marketing. Marketing is way larger than what I thought when I stepped into the classroom for the first time. It is not only for creative souls and people with socials skills, but for people with all sorts of skills. Marketing is a lot more analytical than I first thought. I truly learned a lot about marketing and I gained so much respect respect for marketers do.

My blogging skills were catastrophic when I started this blog and I feel that I have improved to below average. I have never blogged before, so it has been a fun experience.

Next time, I would spend more time on my group, participate more in class, ask more questions, and even attend office hours (I am arguably the worst office hour attender ever).

My top takeaways are how I can use everything I learned in COMM296 in future studies and in my normal life. From now on, I will constantly think why a product is there, what segments billboards are targeting, and so on.

Cheers,

Andreas

Here it is again, April 1st. I found post on Adfreak that had a gallery of the best pranks this year, but since I only have a limited amount of words, I am only going to write about a few of them.

First up is the brilliant Snickettes by Snickers that are too small to be of any significance, but yet it is something interesting about it.The Slogan “They’re NUTS” is in my opinion a good fit for this product. Would be kind of unnecessary if they wrapped in every single nut, but all in all it is a great prank!

The second one is the glass-bottomed airplane by Virgin. Considering that the luggage is beneath you when you are in an airplane, this would not provide a lot of benefits, but it is definitely a funny thought. I know that airplane producers have made concept models where the airplane is made of a see-through material, but 2013 is a bit early for that.

The third one is the Smart Eco Tree by Samsung. It is just a tree. At least it runs on solar power and creates oxygen. I do not know if Samsung is mocking environmental activists with this ad; however, it is funny.

The next one looks incredible. It is a Stroller from BMW. I love the details on it, especially since it is an M model. I wonder if it has a turbo charged engine and winter tire! I like how they have put the stroller in front of a typical British royal palace. You can see that this model is for rich people only. Prestige product!

It is always a pleasure to read news on April 1st and this year was no exception. We also have this tradition in Europe, so there are always some good stories to read!