This is a commercial made by the Norwegian potato chip brand KIMs. The reason why I chose this commercial is because it shows true friendship, or does it?

The guy that is dressed up has clearly invited some friends over to show them a performance. His performance totally fails, even though he made a good effort. Still, his friends stay, but it is not because of the show. The potato chips from KIMs is the single reason why they stay. The song that occurs in this commercial, which is called Fire in the Sky by Thunderlords, is actually written just for this ad, but it became so popular that they decided to make a full version of the song.

The Commercial is successful because it focus on that the viewer thinks that the chips make the people stay, even when they have every reason in the world to leave, stop, or criticize the performance. This is the cognitive component of the commercial.

Another reason why it is successful is the fact that the commercial is a funny and somewhat awkward. The hilarious  costume the performer is wearing, the silly fireworks that comes up behind the sofa, and the excellent choice of music really sets the tone (literally). This is the affective component of this silly, but yet cool commercial.

It also contains a behavioural component. This is due the fact that the it communicates that this potato chip will always make you have a good time and it will always make your friends stay no matter how ridiculous or weird the situation is. In the end, it says “Får venner til å bli” which means “makes your friends stay” when it is translated into English.

KIMs has made many funny commercials over the past few years and i will definitely post some more of these commercials over the coming weeks.