With Google unveiling its new Chromebook, the question has to be raised if Google can also dominate the laptop industry as well. With Android taking a large share of the mobile market, it might be natural to many users to also buy a Google Laptop rather than a Mac or Windows laptop.
Many users of the computing ecosystem use two different operating systems for their notebooks and their phones. I don’t think there would be many people carrying both a laptop and a phone from the same operating system. If Google can demonstrate that a notebook can be a natural extension from their smartphone (which I strongly feel it is right now), then users might feel more comfortable in an environment they have grown up in; a mobile environment.
For people who first learned how to use their phones, and then their notebooks, they might find learning to use the Chromebook to be very easy, as it is probably an extension of the Android smartphone. This might cause a long term issue for Windows, as their products wouldn’t work well with the entire ecosystem of products, rather it will be used in isolation, and people will struggle to use two different environments smoothly.
The chromebook itself is also very cheap, and it might make an interesting market for the developing world. People there might never even see a windows laptop, but they might have well played with a chromebook since the base version is so cheap. This means that the worlds biggest markets in the future may never have even used something which is so common now, rather they would be using something which is much more affordable and natural to them instead of learning how to use another operating system.
I believe this represents a huge marketing opportunity for Google, its just that they need to realize what they have right now to market it properly.