Zara is an example of a successful entrepreneurial company. Every week new products are displayed on their shelves and racks. Hence innovation is a key characteristic to company. Its competitive strategy of shipping new styles to their store each week is a competitive advantage. This strategy is very risky as not every company can replicate the same strategy and be successful. Due to Zara’s new introduction of fresh styles of clothing each week, Zara is constantly creating new markets. They are able to target teenagers to women in their 40s, as well as men. And because new looks are introduced each week, it attracts more customers resulting with new markets. In addition to that, Zara exhibits new production methods. Getting the labour done in Asia where labour is cheaper is a common thing most clothing companies would do. Zara, on the other hand, has production companies in Europe to do it. Although it is more expensive, it allows them to monitor their inventory easily. Hence this results with a new form of organization. Zara is an entrepreneurial company as it pioneers change and possesses unique traits that only constitute a small portion of the population.