Our own locally founded Aritzia has finally caught on to the cyber-selling game and has recently launched it’s online storefront with the expectation that it will increase profitability for the company. The CEO of Aritzia, Brian Hill, hopes that the new website will inspire people to purchase from them, by putting in a lot of time and effort into the development of Aritzia‘s site over the past two years. Hill stated that the expansion into the e-commerce industry has been an extremely different process to that of the traditional brick-and-mortar stores in which he has had previous experience with.

With the setting up of their site, Aritzia has had to invest $10-million dollars in order to cover the costs of everything ranging from hiring more staff to boosting capacity at its distribution centre here in Vancouver. In addition to that, an updated management system with handheld computers and a call centre with longer operating hours has been set up for increased efficiency. Despite the many problems that Aritzia has had to overcome in order to successfully launch this website, it has become evident that the e-commerce business is a crucial marketing tool in today’s heavily technology-centred marketplace. Perhaps in another 10 years time, businesses with no online storefront will be an extinct species.

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