Listen to Episode 12: “Context Is Crucial When SHIFTing Behaviour for Good” with Kate White, Professor of Marketing and Behavioural Science at UBC Sauder School of Business.
(23 minutes; posted Nov. 18, 2020)
Kate White is a co-founding member of DIBS; her work is a great example of conducting Behavioural and Decision Science research that combines theoretical innovation with real-world applications and impact. Kate tells us about how to use the “SHIFT” framework to encourage people to adopt sustainable and prosocial behaviours; she also highlights the importance of both context and testing to make sure BI is done well.
For the full list of episodes, check out the Calling DIBS podcast page on the BI wiki.