Welcome to the Behavioural Insights Wiki!
Behavioural Insights (BI) draws on the behavioural and decision sciences to explore how we make decisions and to help us make decisions that have a positive impact on individuals, communities and organizations, and the planet.
The BI wiki is maintained by UBC’s Decision Insights for Business & Society (UBC-DIBS) as a free resource for BI enthusiasts and experts. Explore the pages above and the newsfeed below.
- National Day for Truth & Reconciliation (Sep 30)We offer some opportunities to participate, learn, and/or support in the lead-up to the 6th annual National Day for Truth & Reconciliation […]
- UBC-DIBS Resource: The Green Claims EffectRecent UBC-DIBS research with the Better Business Bureau National Programs indicates a halo effect from broad environmental claims […]
- Register Now for BIG Difference BC 2026 (Nov 6)Free registration is now open to join any and all sessions of BIG Difference BC 2026, which will be exploring using BI toward resilient futures […]
- Final Reminder: BIG Difference BC: Call for Submissions (due Aug 31)Submissions due in 10 days! Submit now to share your behavioural insights project at BIG Difference BC 2026 on November 6 […]
- CHIBE Seminar: The New Science of Collective Intelligence (Sep 30)The University of Pennsylvania’s Center for Health Incentives and Behavioral Economics (CHIBE) is hosting a virtual book talk for “Goodthink” […]
- Resource: WHO Behavioural Insights GlossaryThe World Health Organization and University College London have co-created a glossary of Behavioural Insights terms […]
- Resource: UNICEF DEPTHS Field GuideUNICEF has released their DEPTHS Field Guide that integrates behavioural design, human-centred design, and systems thinking to tackle real-world challenges […]
- Reminder: BIG Difference BC: Call for Submissions (due Aug 31)If you’ve used behavioural science to change behaviour, submit your project for presentation at BIG Difference BC 2026 […]
More BI News
- National Day for Truth & Reconciliation (Sep 30)We offer some opportunities to participate, learn, and/or support in the lead-up to the 6th annual National Day for Truth & Reconciliation […]
- Register Now for BIG Difference BC 2026 (Nov 6)Free registration is now open to join any and all sessions of BIG Difference BC 2026, which will be exploring using BI toward resilient futures […]
- Final Reminder: BIG Difference BC: Call for Submissions (due Aug 31)Submissions due in 10 days! Submit now to share your behavioural insights project at BIG Difference BC 2026 on November 6 […]
- CHIBE Seminar: The New Science of Collective Intelligence (Sep 30)The University of Pennsylvania’s Center for Health Incentives and Behavioral Economics (CHIBE) is hosting a virtual book talk for “Goodthink” […]
More BI Events
- National Day for Truth & Reconciliation (Sep 30)We offer some opportunities to participate, learn, and/or support in the lead-up to the 6th annual National Day for Truth & Reconciliation […]
- UBC-DIBS Resource: The Green Claims EffectRecent UBC-DIBS research with the Better Business Bureau National Programs indicates a halo effect from broad environmental claims […]
- Resource: WHO Behavioural Insights GlossaryThe World Health Organization and University College London have co-created a glossary of Behavioural Insights terms […]
- Resource: UNICEF DEPTHS Field GuideUNICEF has released their DEPTHS Field Guide that integrates behavioural design, human-centred design, and systems thinking to tackle real-world challenges […]
More BI MediA & Case studies
- Congratulations, BI Practitioners, Class of 2026!The Behavioural Insights Practitioner community welcomes 18 outstanding new members this month! […]
- Final Reminder: Advanced Professional Certificate in BI (May 31)Apply by May 31 for the 2026-2027 cohort of UBC’s Advanced Professional Certificate in Behavioural Insights […]
- Deadline: BIG Difference BC Scholarship (May 31)If you’re a BC working professional in the public or non-profit sector, you may be eligible for this $4,000 application toward the Advanced Professional Certificate in BI […]
- Final Deadline: Advanced Professional Certificate in BI (May 31)Seats are still available in the 2026-2027 cohort of UBC’s Advanced Professional Certificate in Behavioural Insights. Apply now! […]
More BI Learning & Jobs
UBC-DIBS is a behavioural research and policy solutions initiative at UBC Sauder School of Business. UBC-DIBS is located on the traditional, ancestral, and unceded territory of the xwməθkwəy̓əm (Musqueam), Skwxwú7mesh (Squamish), and Səl̓ílwətaʔ/Selilwitulh (Tsleil-Waututh). We gratefully acknowledge these peoples, who for millennia have passed on their culture, history, and traditions from one generation to the next in this area. As behavioural scientists, we also know that words are not enough. We are committed to closing the intention-action gap by working toward an anti-racist, Indigenized practice of behavioural science.
Wiki updates or questions? Email dibs@sauder.ubc.ca.