BIT Guidelines for Climate Communications

The folks at the Behavioural Insights Team have released a great blog post that applies BI to communications. Although the post is written in the context of communicating about the climate crisis, most of the guidelines are applicable to communicating about other prosocial calls to action — from the 4 E’s (exemplify action, engage people with the issue, enable change, and encourage prosocial choices) to the ways EAST is applied. Learn more at https://www.bi.team/blogs/sustainability-comms-101-mastering-climate-communications-for-green-behaviour-change/