UBC-DIBS Behavioural Insights Seminar
Friday, Jan 12, 1-2pm PT
Register to attend on Zoom at https://bit.ly/DIBSseminars
Shifting Consumer Behavior to Address Climate Change
Rishad Habib
Toronto Metropolitan University
We review recent papers on how to change consumer behavior in ways that improve climate impacts, with a special focus on those papers using experimental interventions and measuring actual behaviors. We organize the findings using the SHIFT framework to categorize behavior change strategies based on five psychological factors: Social Influence (e.g., communicating that others are choosing plant-based diets doubled meatless lunch orders), Habit (e.g., consumer collaboration to establish new, values-based practices helped to reduce food waste), Individual Self (e.g., when women made up half of group members, 51% more trees were conserved), Feelings and Cognition (e.g., anticipated guilt reduced choice of unethical attributes in made-to-order products), and Tangibility (e.g., concrete representations of the future of recycled products improved recycling behavior).
The UBC-DIBS Behavioural Insights Seminar series features researchers and practitioners sharing their field and lab projects using the behavioural and decision sciences to “nudge for good”. Recordings of past seminars are available on the BI wiki here. To subscribe or unsubscribe, email dibs@sauder.ubc.ca.