Join the Peter P. Dhillon Centre for Business Ethics and the Organizational Behaviour and Human Resources Division for a JEDDI (Justice, Equity, Diversity, Decolonization, & Inclusion) Seminar on “Improving Marketplace Inclusion: Understanding the Experiences of Underrepresented Minority Consumers in Financial Services” by Maura Scott, Dr. Persis E. and Dr. Charles E. Rockwood Eminent Scholar in Marketing at Florida State University.
When: Fri., Mar. 1, 2024 at 1:00-2:00pm Pacific
Where: Zoom
To register: https://bit.ly/JEDDI-Scott
Seminar abstract
Underrepresented minority consumers experience unique journeys in the financial services context. In this research, Dr. Scott examines approaches companies can take to heighten inclusion and justice for minority consumers. Through the lens of the consumers’ experiences, this research identifies firms’ shortcomings and opportunities to strengthen relationships with consumers who have been left out of the financial services market in the past. First, by uncovering the specific needs of consumers in financial services deserts, she discusses how firms can engage this consumer segment in ways that are beneficial for both consumers and the firm. Next, she discusses the experiences of minority small business owners applying for loans, and uncovers when and why these customers experience barriers when seeking financial services. She underscores how promoting justice, equity, and financial inclusion can be beneficial for consumers, communities, businesses, and society. She also discusses directions for future research, and implications for consumers, businesses, and policy makers.
About the presenter
Dr. Maura Scott is the Dr. Persis E. and Dr. Charles E. Rockwood Eminent Scholar in Marketing in the Dr. Persis E. Rockwood School of Marketing at Florida State University’s College of Business (Ph.D. Arizona State University, M.S. and B.S. Purdue University). Her research interests include consumer behavior, consumer and societal well-being, public policy and services marketing. Her research examines how to help improve consumers’ financial, health and food decisions, particularly among vulnerable populations. Dr. Scott’s industry background includes marketing management positions at 3M, Dial Corporation and Motorola.
Dr. Scott publishes in leading scholarly journals, is joint editor-in-chief of the Journal of Public Policy & Marketing (JPP&M), and serves on several editorial boards. She is the president-elect of the American Marketing Association’s Academic Council. Dr. Scott and her work have been recognized with many awards, including the Thomas C. Kinnear Best Paper Award (JPP&M), the AMA-EBSCO-RRBM Award for Responsible Research, a Robert Ferber Research Award Honorable Mention (JCR), and the FSU College of Business Outstanding Senior Faculty Research Award.
About the JEDDI Seminar Series
The Peter P. Dhillon Centre for Business Ethics and the UBC Sauder Dean’s Office launched the JEDDI (Justice, Equity, Diversity, Decolonization, & Inclusion) Seminar Series to provide a platform for academic and business thought leaders to share their experiences and strategies for creating more just, equitable, diverse, decolonized, and inclusive workplaces. Our remaining sessions for 2023-2024 are:
- Fri., Mar. 1 (1-2pm; Zoom): Consumer & Societal Wellbeing
- Maura Scott (Florida State University) will be joining us online to share her work exploring how to help make financial services more inclusive.
- Fri., Apr. 19 (1-2pm; Zoom): Storytelling MMIWG2S & Extraction
- Shelley Price (University of Victoria) will be joining us online to share her work on on advancing the substantive equality of Indigenous women, girls, and 2SLGBTQQIAP+ persons working in the extraction industry and living close to development projects.
Learn more at https://www.sauder.ubc.ca/thought-leadership/research-outreach-centres/peter-p-dhillon-centre-business-ethics/events/jeddi