Curious how different career paths can leverage Behavioural Insights (BI) to achieve their goals?
Join our free webinar on Wed., March 27, 12-1pm PT!
In this online webinar, there will be a panel discussion about how folks in different sectors and different careers paths use BI to tackle challenges and create behaviour change. Kirstin Appelt (Research Director, UBC Decision Insights for Business & Society) will moderate a discussion between:
- Yarnel Bender (Associate Vice President, Corporate Change Management & Communications at TD),
- Rachel Yang (Market Research Analyst & Behavioural Scientist with Technical Safety BC),
- Lindsay Miles-Pickup (Director, Provincial Wildfire Recovery with the BC Ministry of Emergency Management and Climate Readiness).
Kirstin will also provide a brief overview of UBC’s BI programs, which are offered via UBC Sauder’s Continuing Business Studies.
What is Behavioural Insights?
BI combines an understanding of how we all make decisions plus rigorous research methods to tackle a variety of problems from sustainability to compliance to employee engagement and beyond. By developing your BI skills and knowledge, you can make evidence-based policy and product decisions to increase your strategic impact.
What BI Programs does UBC offer?
Learn how to add a BI lens to how you approach problems by enrolling in UBC’s Fundamentals of Behavioural Insights course.
- This three-week, live online course provides an introduction to behavioural insights, experimentation, and ethics.
- This course is next offered Apr. 22-May 12 on Thursday evenings 5-7pm Pacific. This will be the last offering before the deadline for applications for the 2024-2025 cohort in the Advanced Professional Certificate in Behavioural Insights.
Learn how to develop and test appropriate BI solutions for different challenges by applying for UBC’s Advanced Professional Certificate in Behavioural Insights.
- The certificate is rigorous BI Practitioner training that combines live online coursework and a capstone project to help you develop your BI knowledge and skills.
- The program runs September-May each year. The early-bird deadline for the 2024-2025 cohort is May 31.
- Please note that Fundamentals of Behavioural Insights is required prerequisite for the Advanced Professional Certificate; you must complete Fundamentals prior to applying for the certificate.
What do employers say?
“The certificate demonstrates the value of education in applied behavioural science by pulling together expertise from multiple areas and focusing it with a behavioural insights lens. It democratizes that knowledge by allowing more people, especially in the public sector, but also across all types of organizations, to get a base understanding of the value and potential of BI and how to apply it. Having sponsored both students and capstone projects, there is tremendous value in increasing organizational capacity in the knowledge of the potential that BI offers.”
Kerri Buschel
Senior Director, Communications & Marketing and Chief Experience Officer (CxO), WorkSafeBC