Listen to Episode 78: “The Evolving Practice of Behavioural Insights (Part 1)” Lindsay Miles-Pickup, Methods Specialist with the BC Behavioural Insights Group (BC BIG).
(37 minutes; posted Apr. 3, 204)
In part one of this two-episode series inspired by Michael Hallsworth’s “Manifesto for Applying Behavioural Science“, Lindsay Miles-Pickup returns to the podcast to talk about how the practice of behavioural insights is changing and improving. Lindsay uses a recent project with BC Transplant on organ donation to illustrate how BC BIG has evolved how they scope projects, design evaluations, and analyze and interpret the resulting data.
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